Launch
One platform
- 1 platform
- Up to 3 campaigns
- 6 creatives a month
- Tracking setup
- Monthly report
Paid ads on Meta, LinkedIn and X, judged on cost per lead
Research, audiences, creative and weekly management for campaigns that have to pay for themselves.
Most ad accounts leak money in the same three places
The audience is too broad, the creative says nothing specific, or the landing page loses the click. We fix all three before scaling spend, then manage the account every week against the number you care about.
What's included
Market and audience research
Who buys, what they compare you with, and what moves them.
Custom audience funnels
Cold, warm and retargeting audiences with messaging for each stage.
Ad copy and creative
Platform-native creative and copy, tested in variations.
Tracking setup
Meta Pixel and Conversions API, LinkedIn Insight Tag, X Pixel, and events that match your funnel.
Landing page advice
Specific changes to the pages your ads send people to.
Weekly optimization
Budgets, bids, audiences and creative adjusted every week.
ROAS reporting
Spend, cost per lead, ROAS and pipeline in one report.
You own the accounts
Ad accounts and data stay in your name.
How it works
Research
Market, competitor ads and audience research.
Build
Tracking, audiences, creative and campaign structure.
Launch and test
Controlled tests on audiences and creative.
Scale
Budget moved to what works, weekly.
Performance marketing packages
Three starting points, each tailored to your business. Tell us your goals and we'll send a custom quote with the scope and price in writing.
Scale
Two platforms
- 2 platforms
- Up to 6 campaigns
- 12 creatives a month
- Weekly optimization
- Fortnightly calls
Multi-channel
Meta, LinkedIn and X together
- All three platforms
- Unlimited campaigns
- 20 creatives a month
- Landing page testing
- Weekly calls
Management fees are quoted separately from ad spend. Ad spend is paid directly to the platform and is never marked up.
Paid ads management FAQs
The questions new clients ask us most about multi-channel performance marketing.
Still unsure? Ask us directly or get a free audit.
Our management fee depends on how many platforms you advertise on, how many campaigns and creatives you need, and your monthly ad spend. Rank Heights sends a custom quote after a strategy call. Ad spend is always paid to the platforms directly and never marked up.
It depends on your cost-per-lead target and your market. On the strategy call we size a test budget that can produce enough data to make decisions in the first month.
It depends on how you identify your buyer. LinkedIn targets by job title, seniority and company, so it suits high-value B2B services. Meta reaches business owners at lower cost and is strong for retargeting. X suits buyers who follow specific topics or events. We usually prove results on one platform before adding another. Read our full comparison.
Yes. Every plan includes ad copy and creatives made for each platform, from 6 a month on Launch to 20 on Multi-channel, and we test variations to find what works.
Yes. We start with an audit of your current campaigns, audiences and tracking, keep what's working and fix the rest. Your campaign history stays in your account, which helps the platforms optimize faster.
Access to your ad accounts, your website or tag manager, and your CRM or form tool if you want lead quality tracked. We install and test the Meta Pixel and Conversions API, the LinkedIn Insight Tag and the X Pixel so each platform learns from real leads.
No. You pay Meta, LinkedIn and X directly. Our management fee is separate and agreed in your proposal.
Campaigns start collecting data within days. Expect the first few weeks to go to testing audiences and creative before cost per lead settles.
Our performance marketing service focuses on Meta, LinkedIn and X. If you also need Google Ads, raise it on the strategy call and we'll tell you honestly whether we're the right fit.
You do. We work inside accounts in your name, so the data and history stay with you.
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