What SEO really costs in 2026, and what you should get for the money
The average agency retainer and the most common one are very different numbers. Here's what sits behind SEO quotes, and how to tell a real retainer from a reporting subscription.
Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift. What each measures, the thresholds to hit, and the fixes that usually move them.
Core Web Vitals are Google's three measures of how a page feels to a real visitor: how fast the main content appears, how quickly the page responds, and how stable the layout is. They're part of the page experience signals Google uses, and more importantly, they track closely with whether people stay.
| Metric | Measures | Good | Poor |
|---|---|---|---|
| LCP | Time until the largest visible element renders | 2.5 s or less | Over 4 s |
| INP | Delay between an interaction and the next visual update | 200 ms or less | Over 500 ms |
| CLS | How much visible content shifts unexpectedly | 0.1 or less | Over 0.25 |
Interaction to Next Paint replaced First Input Delay as a Core Web Vital in March 2024. It's harder to pass because it looks at responsiveness across the whole visit, not just the first click.
Google uses field data from real Chrome users, not a single lab test. A page passes when at least 75 percent of visits meet the "good" threshold, assessed separately for mobile and desktop. That's why a site can score well in a lab test on a fast office connection and still fail in Search Console.
Start in Google Search Console's Core Web Vitals report. It groups failing URLs by issue, so you fix a template once instead of chasing pages one by one.
The average agency retainer and the most common one are very different numbers. Here's what sits behind SEO quotes, and how to tell a real retainer from a reporting subscription.
Since October 2024, fake and incentivized reviews can cost a business civil penalties per violation. Here's what the rule covers and how to grow reviews without breaking it.
Google ranks local results on relevance, distance and prominence. Most of the relevance work sits in profile fields businesses fill in once and never revisit.
Get a free growth audit: your Google Business Profile, website SEO and social profiles reviewed, with a prioritized fix list. Delivered as a PDF within 3 business days.